What do auctioneers owe their customers?

Mike Brandly, Auctioneer Blog

refsFirst, let’s define the term “customer.”

It is not the same as “client” as the client has hired us to perform duties on their behalf.

Customers, on the other hand, are typically considered buyers, who attend our auctions to purchase from our clients.

Customers are owed basically three things:

  1. Honesty
  2. Integrity
  3. Fair Dealing

Let’s look at these three in a bit of detail, with a short example:

Honesty is being honest. In other words, not lying to them, but rather telling them the truth. For example, “Does this car run?” would be a fair question a buyer (customer) may have. If the car doen’t run, then an honest answer would have to be “No, the car doesn’t run.”

Integrity is more or less taking honesty a step further, and necessitating that the auctioneer act in an ethical fashion with the customer. For example, if another customer noted that the aforementioned…

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